The State of the
Client and Agency Relationship
The first comprehensive benchmark of client-agency relationships in New Zealand. A collaborative exchange where marketers and agencies share feedback on how the other is performing, to understand and strengthen these critical business partnerships.
Why Participation Matters
By sharing your experiences, you contribute to New Zealand’s first evidence-based benchmark for client–agency relationships. Your feedback helps define what strong partnerships look like and where the industry can improve.
All responses are confidential and reported only in aggregate. Individual answers are never identified.
What this study produces
The findings from this study will be used to create New Zealand’s first formal benchmark report on client–agency relationships. The report will set an industry reference point for partnership performance, highlight areas of strength and friction across the market, and help marketing and agency leaders understand what “good” looks like in practice.
The Complete Relationship Picture
This study provides an evidence-based view of how New Zealand's marketers and agencies are working together. By measuring both sides of the relationship, we establish a baseline for partnership excellence.
100% Confidential
All feedback is confidential and secure. Individual responses are never shared. Only aggregated, anonymous benchmark data is used to create industry-wide reports and insights. No individual respondent or organisation is identified.
Both Perspectives
The first benchmark to measure both sides: clients providing performance feedback and agencies sharing collaboration insights.
Industry Standard
Establish the benchmark for excellent client-agency partnerships in New Zealand. Understand what great relationships look like.
3 Questions, 3 Minutes
A mobile-first, two-way pulse survey, confidential and anonymous, designed to capture the key dimensions of agency relationships and fosters a stronger connection.
Overall Satisfaction
Provide feedback across key satisfaction dimensions with attribute tags that matter most to your partnership.
Performance Dimensions
Insights across communication, availability, decision making, budget and timeline management.
Recommendation
The ultimate test of partnership health: the NPS score reveals the strength of the collective bond.
Shared Value for All Partners
Both marketers and agencies play an important role. Tellus, supported by The New Zealand Marketing Association, provides a confidential platform for marketers and agencies to share honest feedback, understand performance, and strengthen partnerships.
By taking part, you’re helping to establish the industry benchmark for client–agency relationships — a reference point that helps everyone understand what great looks like and where to focus improvement efforts.
For Marketers
Share confidential feedback on your agency's performance against key partnership metrics to ensure relationships are as strong as possible.
- Communication and Availability
- Account resourcing
- Budget and timeline management
- Process adherence
- Culture Fit
- Understanding of client business
For Agencies
Share confidential feedback on how clients show up in the partnership - from briefing quality to stakeholder alignment - to improve working relationships.
- Timely & consolidated feedback
- Stakeholder management
- Clear measures of success
- Decision making
- Understanding of agency process
- Adherence to deadlines
New Zealand's Relationship Intelligence Platform
Tellus is a New Zealand-based platform specialising in measuring and benchmarking client-agency relationships. Trusted by major brands and agencies across the country.
Built in New Zealand
A local platform designed specifically for the New Zealand market, understanding our unique business relationships.
Secure & Trusted
Enterprise-grade security and confidentiality. Your data is protected with the highest standards of privacy and encryption.
Proven Methodology
Combining CSAT, CES, and NPS with 'hard' operating metrics to create comprehensive relationship benchmarks trusted by leading organisations.
Trusted by Leading New Zealand Brands & Agencies
Trusted by some of New Zealand's most recognised brands and agencies, Tellus is now inviting the broader industry to help establish the country's first benchmark for client-agency relationships.
Request Sent
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link.
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